A first on the Indian fashion landscape, Anita Dongre's 'Grassroot' collection, combines organic fabrics and natural dyes with traditional local applique and embroidery techniques, to bring us something every girl wants: the perfect frock. An eye for chic fashion details and clear understanding of how stylish women want to look combined with a strong personal ethic of environmental and social responsibility, make Anita Dongre's clothes, covetable indeed.

DeviDoll admires Anita's tenaciousness in putting ethical concerns on par with fashion and, of course, the superbly chic, very wearable results this brings.