Aoki (Japanese for green tree) is a premium denim brand that has a pair of jeans for every type of figure in the world. And each of these jeans has been made with the utmost compassion for our planet. Quite a job. Starr Daley Webb, Aoki’s designer/founder, stands out as someone who understands jeans and women’s bodies equally well. She gives us up-to-the-minute styles, diverse fits and numerous washes while keeping a strict eye on the processes that get this delicious denim to us.

DeviDoll applauds Aoki’s superior management of our assets as well as those of the planet Earth’s.